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Fox amps multi-platform content with exec reorg

Net taps two to expand digital menu in overhaul of current dept.

Fox Broadcasting Co. is devoting more resources to original digital programming as the network beefs up its multi-platform content menu.

In an overhaul of its current programming department, Fox has appointed two execs to focus on multi-platform content. James Oh has been tapped to lead the current programming wing as senior veep, reporting to chief operating officer Joe Earley. Shana Waterman has been named senior veep of event series and multi-platform programming, reporting to Fox entertainment chairman Kevin Reilly.

Former News Corp. digital media exec Kiliaen Van Rensselaer has moved to the network to serve as senior veep of multi-platform programming. He’ll work with Earley and Waterman to expand Fox’s digital activity.

“These appointments are an investment in some of our top people to strengthen our core programming business and take strategic steps forward with alternative platforms to incubate talent and ideas,” Reilly said.

The shuffle follows the departure earlier this month of Marcy Ross, who was exec veep of current programming. Oh has been with Fox since 1998, most recently as veep of current programming. Reilly called him the net’s “go-to current exec for many years.”

Waterman will work on developing high-profile long-form programming for the network, working with FX Prods., and help manage the network’s digital development initiatives such as Animation Domination High-Def, the Short-Com Comedy Hour and the newly unveiled pact with the Wigs YouTube channel run by filmmakers Jon Avnet and Rodrigo Garcia. She had been senior veep of current series.

Van Rensselaer worked with Wigs in his previous role as senior veep of digital media marketing and partnerships at News Corp., where he worked with a range of the company’s properties.

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