PARIS– FCCE Hong Kong, the Chinese branch of the Amsterdam-based company, has inked a partnership deal with China’s Heilongjiang Loong Media Group to co-produce adaptations of FCCE formats for Chinese TV, film and digital markets.

The first project to be developed under the pact is the Chinese makeover of Entertainment Experience, a Dutch multi-platform format which won an International Digital Emmy Award-winning nod. It will be China’s first crowd-sourced movie.

The Netherlands Experience was conceived as a 39-week project, combining a TV series, a social media platform and two movies: one user-generated version and a director’s cut by Paul Verhoeven, “The Entertainment Experience,” both of which were commercially released in 2011.

Chinese scribes Liu Yiwei and Shu Huan, who previously co-penned the romantic comedy “Call for Love,” have just boarded Entertainment Experience as screenwriting mentors.

Huan’s recent credits also include Chinese blockbuster “Lost in Thailand.”

A high-profile Chinese helmer will soon join the project and will collaborate with local talents, including directors, screenwriters, actors and cinematographers to create the Entertainment Experience.