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Starz comedy cult fave “Party Down” has found a rerun home on Esquire Network.
Skein, toplined by Adam Scott and Ken Marino, saw two seasons on Starz before ending its run in 2010. Halfhour comedy centered on an Angeleno catering company and was created by John Enbom, Dan Etheridge, Rob Thomas and Paul Rudd.
” ‘Party Down,’ with its smart and irreverent brand of humor, is a perfect fit for Esquire Network’s new lineup,” said Matt Monos, senior veep of program planning and acquisitions at Esquire. “The series was acclaimed by critics and viewers alike when it premiered on Starz in 2009 and 2010, and we are pleased to introduced the revered comedy to an entirely new fan base.”
Starz will retain select on-demand and online rights for the show during the license period with Esquire.
Esquire Network, a rebranding of G4, is set to debut next month and has already added to its lineup exclusive “Late Night with Jimmy Fallon” broadcasts and a handful of style-savvy reality shows, along with “Party Down.” Earlier this week, Esquire greenlit unscripted skeins from Ryan Seacrest Prods. and Zodiak New York.
Wow, finally a show on a network targeting men that maybe a man will watch. Seriously, this network is going to fail miserably. Cooking shows? Real estate battles? Fashion? Bravo for Men, it’s being called – what genius thought this would be a good idea?
The genius who understands that cable is a diverse market and that there is a demographic out there not currently being served by a dedicated channel. Seeing as how Esquire Magazine is doing rather well in a world where other publications are either folding outright or moving to a digital-only format, I’d venture to guess that some “genius” assumes there also exists a market for television programming geared to its readership.
Have you actually read Esquire? The programming planned for the cable channel is quite complementary to magazine’s content even though there is little to no overlapping editorial/programming oversight. If the magazine is experiencing success within a purportedly dying medium, why wouldn’t a (virtual) companion cable network be viable within a thriving one?