Pharrell Williams is also set to mentor the fashion competish program
Show, slated to bow on the NBCU cabler later this year, follows 12 up-and-coming designers as they compete to style A-list celebs. Wasson, like Williams, will help guide the budding fashion talent through the season, offering industry insight and advice from her years of experience working as a successful model and designer herself.
“As a leading model and mainstay in the fashion industry, Erin’s unapologetic approach to fashion and free-spirited style will give the ‘Styled to Rock’ designers invaluable insight,” said Salaam Coleman Smith, prez of Style Media. “With Rihanna as executive producer and Pharrell and Erin as mentors, our designers will gain incredible experience while also being challenged in new ways as they compete to earn the title of America’s next trendsetting designer.”
“Styled to Rock” is executive produced by Robyn Rihanna Fenty and is produced by Shed Media US, Overbrook Entertainment and Marcy Media Films. Nick Emmerson, Pam Healey and Dan Peirson of Shed Media US and James Lassiter of Overbook Entertainment also serve as executive producers. Sarah Weidman and Merah Chung executive produce the series for Style.