Endemol shakes up commercial, brands biz

Scherer upped to exec director, commercial affairs

LONDON

Global TV production and distribution house Endemol, whose skeins include “Deal or No Deal” and “Big Brother,” is shaking up its commercial and brands biz.

The restructure follows the exit of Olivier Gers, CEO of Endemol Worldwide Brands, who had been driving the extension of brands across the digital arena, especially second-screen initiatives.

Endemol has set up a group commercial board to replace EWB made up of senior execs from across the company’s global operations, chaired by Endemol U.K. CEO Lucas Church.

Branco Scherer, former EWB regional director of international, joins the board as exec director of commercial affairs, charged with coordinating global commercial teams.

The changes are designed to give local operations greater control, with former EWB execs now reporting to local managing directors in each territory.

“Our aim is to continue expanding our day-to-day commercial business locally whilst sharing ideas across the group about the big opportunities for Endemol in today’s fast changing global market,” said Endemol Group prexy Tim Hincks.

Endemol recently pacted with YouTube to create channels in Europe; created an online format for gameshow “The Money Drop,” which has attracted more than 18 million players across 15 cuntries; and created an iPhone game for racing game “Wipeout,” which was the top premium app on iTunes’ app store for three weeks in the U.S.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading