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‘Duck Dynasty’ Episode Lures 9.6 Million Viewers

Third episode of season still strong coming off record premiere

Duck Dynasty“s duck call pierced the airwaves yet again, attracting 9.6 million viewers Wednesday night.

A&E’s reality hit premiered to a record-breaking 11.8 million two weeks ago, drawing the largest audience ever for a non-fiction cable show and the biggest telecast in the network’s history.

The show, which follows a Louisiana family that runs a duck call fabrication business, premiered in March 2012 to 1.81 million viewers. Ratings have steadily increased over the years; the series closed season three with an audience reach of 9.6 million.

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