The media company and daytime talk doc today announced their plans to pilot a lifestyle magazine billed as having an “upbeat, optimistic attitude” that will cover physical and emotional well-being, food, beauty, real-women’s stories, news, travel and finances.
Announcement arrives as Dr. Oz’s yakker, “The Dr. Oz Show,” continues to draw strong ratings in the daytime space. Hearst Magazines has already banked on daytime talent as it launched Oprah’s mag in 2000, and the company draws parallels to Dr. Oz’s project and the past launches of Food Network Magazine and HGTV Magazine in the lifestyle space.
First issue will launch in first quarter of 2014 with 350,000 issues distributed at newsstands, and another 450,000 sent to targeted Hearst subscribers. Regular publication of the Dr. Oz mag could occur in the second half of next year.
“Dr. Oz’s spirit and message clearly resonate with American women, and the time is right to translate that into a print and digital magazine that will introduce an entirely new category to the market,” said David Carey, prez of Hearst Magazines, which has already cashed in on daytime stars including Oprah.