Dr. Oz to Launch Lifestyle Magazine with Hearst

dr. oz

Debut slated for first quarter in 2014

Dr. Mehmet Oz is heading to a newsstand near you, thanks to a partnership with Hearst Magazines.

The media company and daytime talk doc today announced their plans to pilot a lifestyle magazine billed as having an “upbeat, optimistic attitude” that will cover physical and emotional well-being, food, beauty, real-women’s stories, news, travel and finances.

Announcement arrives as Dr. Oz’s yakker, “The Dr. Oz Show,” continues to draw strong ratings in the daytime space. Hearst Magazines has already banked on daytime talent as it launched Oprah’s mag in 2000, and the company draws parallels to Dr. Oz’s project and the past launches of Food Network Magazine and HGTV Magazine in the lifestyle space.

First issue will launch in first quarter of 2014 with 350,000 issues distributed at newsstands, and another 450,000 sent to targeted Hearst subscribers. Regular publication of the Dr. Oz mag could occur in the second half of next year.

“Dr. Oz’s spirit and message clearly resonate with American women, and the time is right to translate that into a print and digital magazine that will introduce an entirely new category to the market,” said David Carey, prez of Hearst Magazines, which has already cashed in on daytime stars including Oprah.

 

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  1. Frannice Walker says:

    I have tried several times to unsubscribe from the Dr. Oz magazine. I have been told each time that my request will be submitted and I still get bills from them. Please remove my account I want it cancelled Acct # 09 0903 8721. I ordered this for a person who no longer reads it and watches his show on television instead. Thank you so much.

  2. Paul Brno says:

    I’m off to see the Wizard, Dr. Oz, in the land of Oz, on the Dr. Oz Show today.

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