Don Lemon Has Choppy Launch In CNN’s 11 PM Slot

Don Lemon CNN
Paul Archuleta/FilmMagic

Time Warner outlet tests popular anchor in "11th Hour"

CNN’s popular host Don Lemon is experiencing a little turbulence during his early days as host of the network’s 11 p.m. trial balloon, “11th Hour.” In other words, his ratings are up and down.

An average of 213,000 viewers watched Lemon’s debut telecast last Monday, according to preliminary figures from Nielsen, followed by 235,000 on Tuesday and 166,000 on Wednesday. A companion half-hour, “ICYMI,” drew an average of 177,000 on December 2, 265,000 December 3 and 163,000 on December 4. Not all the telecasts attracted the minimum number of viewers in the demographic preferred by advertisers, viewers between 25 and 54. The shows did not air on Thursday and Friday, pre-empted by special programming centered on the death of Nelson Mandela.

Lemon is hosting the half-hour show for three weeks while Erin Burnett is on maternity leave, and CNN is running a companion half-hour, “ICYMI,” at 11:30 p.m.; repeats of her “Outfront” typically hold forth in the time slot. The program is not expected at present to become a permanent part of CNN’s schedule.

The move appears to be something of an experiment for the Time Warner-owned cable-news outlet to see how Lemon fares in and around the primetime schedule. In Burnett’s absence, Lemon is slated to host “11th Hour” for three weeks. Lemon, who has hosted a weekend edition of “CNN Newsroom,” will also substitute for Burnett during the weeks of December 23, December 30 and January 6, CNN said. Jake Tapper will host “Outfront” during the weeks Lemon is anchoring in late-night.

Competing programs on Fox News Channel and MSNBC trump viewership of “11th Hour.”A rerun of “All in with Chris Hayes” on MSNBC drew an average of 338,000 on Lemon’s debut night, while a repeat of Fox News Channel’s “O’Reilly Factor” drew an average of about 1.28 million, according to Nielsen.

CNN’s eyes may be looking to see if Lemon can draw more people at that time than the Erin Burnett reruns that have recently been airing there. Judging a new program after its first three days may be premature, of course, but according to Nielsen,”11th Hour” on its own is not bringing an increase of viewers to the time period. “Outfront” reruns had been drawing an average of 414,000 viewers, Nielsen said.

Last Tuesday night, “11th Hour” and “ICYMI” drew average audiences of 235,000 and 265,000, respectively, an increase from one program to the next that could bode well if the programs can duplicate the feat when they return to the air.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 8

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Kammi Max says:

    I love Don Lemon! I don’t appreciate Don being pit against Arsenio. So, I set tv’s to both shows to support them both.

  2. namgyal says:

    Don Lemon was a horrible anchor and you clearly see his views against fox news anchor and he even exploit Santa Claus (mythical figure) to confuse people and further segregate racism. I will not be surprise if his and his like minded CNN team will glorify our enemy and demonize USA and or white.

  3. A. Press says:

    He is weak with very little substance to him. Have only watch him a few times and for short periods at that. He is almost too painful to listen to him.

  4. We have 2 choices…the CNN, MSNBC model which covers up banker fraud and Obama corruption, and the Fox model which covers up war crimes and neo-con corruption. No wonder why overall viewership on cable news is down over 20%, people are finding truth on the web.

  5. John Adams Jr. says:

    I actually just finished watching about 15 minutes of Lemon arguing that Santa and Jesus were really black. That’s what Mr. Lemon chose to vigorously debate and tear Megan Kelly a new one that she said Santa is based on Saint Nicholas and he was in fact white. Is this not going to tank him? 2nd grade tit for tat mentality. What a shame.

  6. jj cook says:

    Don Lemon popular? HaHa. He’s one of the main reasons CNN is in the tank. He’s biased and always shows his slant. He apparently went to the Chris Cuomo School of Interviewing – attack the right and softball the left. CNN will never go anywhere with these two clowns.

  7. I miss don on weekends the news Is not the same without him.. yes, he would be great as a regular instead of erin I would watch him every nite at 7 pm if he was on hes the best him and Anderson . roz portman in davie, fla faithful watcher of cnn

  8. Manny Robles says:

    CNN doesn’t do a good job marketing or promoting new shows. I watched Erin Burnett at 11, repeat or not. Seeing Don Lemon on at 11, I had no idea what that was. I waited to see if Don was sitting in for Erin, I had no idea Erin is not currently on the air, when I realized it was the regular show, I changed the channel, it’s not that I don’t care for Don Lemon. CNN should take responsibility for a show they create and don’t promote.

More TV News from Variety