Discovery Wants TLC To Grow Beyond Honey Boo Boo

Here Comes Honey Boo Boo

At investor conference, company's CFO sees need for more "singles and doubles" on network

Discovery Communications  wishes TLC had a deeper bench to support Honey Boo Boo.

With ratings at nine of the company’s 13 networks up this year in the double-digit range, TLC’s are “kind of flat to down,” said Andy Warren, chief financial officer at the Silver Spring, Md., cable programmer. “TLC has been a challenge for us. It is certainly more choppy than we would like it to be.”  He was speaking at an investor conference organized by Goldman Sachs.

Earlier this month, Discovery named Nancy Daniels general manager of the network that gained popularity for such fare as “Jon & Kate Plus 8” and “Cake Boss.”  She replaced Amy Winter, who stepped down in August and is to remain with the network as is exec veep of brand marketing.

Warren expressed hope that TLC, with a new GM at the helm, might develop a broader array of popular programs, rather than one or two shows that do better than the rest of the network’s lineup in capturing viewer fancy.

“We need more consistent delivery” when it comes to programming, he said. TLC has successful shows like “Breaking Amish” and :”Here Comes Honey Boo Boo,” he said, but  lesser programming lights “don’t perform as well.”

Warren said the company did not anticipate having to invest additional dollars into TLC programming, but saw a need to develop “more singles and doubles rather than big home runs.”

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  1. Too cute fully smart…

  2. Della Williams says:

    So where do the Duggars fit in to this “new plan”? It appears TLC shows a total disregard for sexual abuse victims( Thier August “special “was a joke ,another reason to showcase this family!), the LGBT community, Catholics ect when they continue to stand by this disgusting cult family no matter what and give them a platform for their dangerous viewpoints!!!

  3. Gen says:

    “Here Comes Redneck Trash” is one reason why I have lost faith in humanity, not just in television programming. I am constantly questioning why TLC hasn’t changed their name yet because there is no way in HELL that they should be called “The Learning Channel”. Granted, some of their programs are decent, but the shows about psychotic parents (Toddlers in Tiaras) living vicariously through their children- while totally destroying their little childhoods- and shows about barefoot, backwoods, inbred rejects of “intelligent life” wholly counteract the effects of the positive programming. They should cancel Honey Boo-Boo and save the IQ of the rest of America.

  4. Day says:

    Shows like “Here Comes Honey Boo Boo” are the reason why I recently canceled my cable television service completely. I use only internet television (Netflix, Hulu, YouTube etc) to have strict control over what my 3 year old daughter is exposed to. TLC is NOT a “learning” channel which offers real educational programs. It offers shows that teachs Americans what NOT to do! Horendous! Appeals only to the lowest class (or rather No class) target audience. :( UNLIKE!

  5. Nikki says:

    TLC should rename themselves TRC-The Reality Channel; nothing in the way of “learning” is broadcasted, and shame on this channel for taking part in showcasing the worst aspects of some religions; especially the portrayal of Amish peoples. It’s disgusting that this channel exploits them all in the name viewership and ratings, and is now chosen to continue with the ordering of more likewise “reality” garbage.

  6. Day says:

    Shows like “Here Comes Honey Boo Boo” are the reason why I recently canceled my cable television service completely. I use only internet television (Netflix, Hulu, YouTube etc) to have strict control over what my 3 year old daughter is exposed to. TLC is NOT a “learning” channel which offers real educational programs. It offers shows that teachs Americans what NOT to do! Horendous! Appeals only to the lowest class (or rather No class) target audience. :(

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