In its first renewals for the upcoming season, the CW has picked up vets “The Vampire Diaries” and “Supernatural” as well as rookie “Arrow.” Move was expected as all three are success stories for the net.
Freshman skein “Arrow,” starring Stephen Amell, had CW’s most-watched series premiere since 2009; it remains the net’s biggest overall draw with 4.3 million tuning in each week, according to the most current Nielsen averages, which include full-week DVR playback.
“The Vampire Diaries” will turn five in the fall and is CW’s top show in the 18-34 demo for adults and women, which is the net’s sweet spot.
The longest-running program on the CW, “Supernatural” will have been on the air for nine seasons with this renewal; show started out on The WB in 2005.
Since being paired with “Arrow” on Wednesdays, “Supernatural” has seen an uptick in ratings, including 10% in adults 18-34, 18% in adults 18-49 and 15% in total viewers.
Awaiting to hear their fates for next season are current dramas series “90210,” “Hart of Dixie,” “Beauty and the Beast” and “Nikita.”