Venture with Halfire Ent. to develop series for worldwide markets
Core Media Group is moving into scripted series production through a venture with Noreen Halpern’s Halfire Entertainment banner.
Deal calls for Core, the Apollo Global-backed production and rights org headed by Marc Graboff, to fund Halfire’s development of scripted skeins for the U.S. and Canadian markets. Under Graboff’s direction, the company (formerly known as CKX) that owns “American Idol” producer 19 Entertainment has been rapidly expanding its production infrastructure.
Projects developed with Halpern will fall under the Halfire-Core Entertainment banner.
Halpern previously served as head of scripted drama development for Entertainment One Television. Halfire-Core appears to be following the eOne template of developing shows that can draw international interest early on in order to be offered to U.S. networks for a lower license fee than major studio fare.
“Halfire-Core Entertainment is a unique way to create new scripted shows to meet the growing needs of networks in the U.S., Canada and around the world,” Graboff said.
Said Halpern: “It’s the golden age of television, and one of the more exciting things for me is the non-traditional way of putting series together.”