CNN Primetime Lineup Hit 15-Month Lows Last Week

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Courtesy of CNN

Network's average weeknight audience of 385,000 is the smallest yet under Jeff Zucker

CNN’s regular primetime schedule continues to struggle, with the network falling to some of its lowest numbers ever last week.

According to Nielsen estimates, CNN’s weeknight lineup averaged just 385,000 viewers from Oct. 28-Nov. 1 — its smallest audience since it went up against the Summer Olympics nearly 15 months ago. Its audience was also the smallest for the network since Jeff Zucker became president of CNN Worldwide in January.

For the the five-night period, CNN finished well behind leader Fox News Channel (2.37 million) and wasn’t even close to No. 2 MSNBC (683,000). It did beat out sister network HLN (290.000).

In the key news demo of adults 25-54, CNN also hit a 15-month low, with its 95,000 viewers on average about one-fourth of what FNC drew (377,000).

CNN got a boost two weeks ago with two-hour primetime whale documentary “Blackfish” (472,000 viewers), but these specials can’t air every night. Its primetime lineup, including programs fronted by Anderson Cooper and Piers Morgan, hasn’t been working for a while.

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  1. SFSolstice says:

    I enjoy watching Anderson Cooper when there is nothing else on that night on network television. Otherwise I turn to CNN for breaking news or for an occasional update. However, I think CNN’s problems go far deeper than prime-time; have you ever tried to watch Wolfe Blitzer or Erin Burnett. He acts like he is smarter than the public and she wishes she was 1/2 as smart as the viewers. CNN is in trouble.

  2. Hay Angie this is Crystal I’m wanting 2 no if me u could get 2 no 1 another I’d like 2 work along side of u and Sasha can u please wright me back

  3. Mark Isenberg says:

    CNN made a big mistake with Piers Morgan and the set they gave him is ugly so even if you like the guest,you are distracted by the backdrop. Anderson Cooper made a mistake with his daytime syndicated show and viewers have not come back for an evening news hour or the followup 10pm panel discussion broadcast. CNN does better with little watched Anthony Bourdain but nobody watches when the Zombies are walking on AMC. So,unless there is a new war or horrible tragedy unfolding,CNN is not where you go at night. Documentaries,anyone?

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