CNBC’s ‘Money Talks’ Premieres to Small Ratings Tuesday Night

Money Talks Steve Stevens

Net's latest reality series is down sharply from last week's 'The Profit,' which finished on high

CNBC’s push into reality programming has yielded modest ratings results so far, with this week’s launch of sports betting show “Money Talks” drawing small numbers.

Nielsen estimates that Tuesday’s premiere of the show about sports handicapper Steve Stevens averaged 127,000 viewers, including 65,000 in the adults 25-54 demo — 40% lower in overall viewership and 34% lower in the demo than the network’s year-to-date averages in the same 10 p.m. timeslot (212,000 and 99,000).

The show has raised a lot of eyebrows in the sportsbook industry. Sports betting website WagerMinds, which is “dedicated to changing the sports gambling culture” and is focused on transparency in the industry, posted an article earlier this summer saying they’ve never heard of Stevens, who runs VIP Sports out of Las Vegas and claims to be winning more than 70% of his picks.

CNBC, which has made a push into reality programming this year, yanked the “Shark Tank”-like “Crowd Rules” in May after just two low-rated outings, including a tiny 47,000 viewers for its premiere telecast.

The net has fared better with “The Profit,” a business-makeover show in which entrepreneur Marcus Lemonis pumps his own cash into a struggling business in a bid to turn it around.

After a decent debut but then a tumble in its second week, “Profit” wrapped its six-week run Sept. 3, drawing a series-high 314,000 viewers, including 163,000 adults 25-54 — or about 60% higher than what “Money Talks” opened with this week in the same timeslot.

“Profit” spiked 21% from the prior week and stood as CNBC’s most-watched show for the Aug. 26-Sept. 1 frame.

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  1. omri porat /917-692-0804 says:

    hi
    my name is omri porat and like to have the person that run the shown of the profit to call me i have a request if he like to help like what you have done with some of the business and the way i like to talke to him if he like to get to queence ny
    with many thanks omri
    917-692-0804

  2. Frank Gomez says:

    Money Talks is good show but think is is wrong target market. I think the show has something but this is better fit for a sports channel.

    ALso, the girl drama kills it. Dont want another housewives show.

    peace

  3. Hunter hornsby says:

    Money talks is what everybody wants to watch here in Houston!!!!

    Put it back on PLEASE!!!!!

  4. Visionary says:

    I love money talks. Had my dvr tunned in hoping to catch a second episode but nothing. Hope the show sticks around.

  5. miamimusic says:

    I think the show was great! I loved the intro. IG felt like a gangster movie. It might be on the wrong channel.

    I was hoping to see a second episode tonight, but much to my dismay it was some memorabilia investigators, so I switched the channel.

    The Profit is good, but I prefer The Shark tank and Bar Rescue with Jon Taffer.

    I hope they give the show a chance to grow some interest.

  6. Bob says:

    Did you forget that the President was talking to the nation that night on the Syrian crisis and also the 9/11 special that pre-empted the show until Wednesday?

    I think the show is great.

    • Earl Bradley. says:

      Who watches this President when he talks on TV? All he does is talk. Blah, blah, blah! Putin has him in his hip pocket. It’s embarassing.

  7. Mike Godsey says:

    Small ratings from small minds. We watched the train wreck, but that was our motivation. It’s bad TV

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