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CNBC’s ‘Money Talks’ Premieres to Small Ratings Tuesday Night

Net's latest reality series is down sharply from last week's 'The Profit,' which finished on high

CNBC’s push into reality programming has yielded modest ratings results so far, with this week’s launch of sports betting show “Money Talks” drawing small numbers.

Nielsen estimates that Tuesday’s premiere of the show about sports handicapper Steve Stevens averaged 127,000 viewers, including 65,000 in the adults 25-54 demo — 40% lower in overall viewership and 34% lower in the demo than the network’s year-to-date averages in the same 10 p.m. timeslot (212,000 and 99,000).

The show has raised a lot of eyebrows in the sportsbook industry. Sports betting website WagerMinds, which is “dedicated to changing the sports gambling culture” and is focused on transparency in the industry, posted an article earlier this summer saying they’ve never heard of Stevens, who runs VIP Sports out of Las Vegas and claims to be winning more than 70% of his picks.

CNBC, which has made a push into reality programming this year, yanked the “Shark Tank”-like “Crowd Rules” in May after just two low-rated outings, including a tiny 47,000 viewers for its premiere telecast.

The net has fared better with “The Profit,” a business-makeover show in which entrepreneur Marcus Lemonis pumps his own cash into a struggling business in a bid to turn it around.

After a decent debut but then a tumble in its second week, “Profit” wrapped its six-week run Sept. 3, drawing a series-high 314,000 viewers, including 163,000 adults 25-54 — or about 60% higher than what “Money Talks” opened with this week in the same timeslot.

“Profit” spiked 21% from the prior week and stood as CNBC’s most-watched show for the Aug. 26-Sept. 1 frame.

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