David Blaine

'Marvel's Agents of SHIELD' up slightly in adults 18-49 for its first week-to-week gain

UPDATE: In the updated national estimates from Nielsen released Wednesday afternoon, a pair of shows on both ABC and NBC added one-tenth to their demo scores. At ABC, “Marvel’s Agents of SHIELD” rose to a 2.4 (so it’s up 9% from last week)while rising to about 6.9 million total viewers. “David Blaine: Real or Magic” grew to a 2.6. At NBC,¬† “The Biggest Loser” went up to a 1.9 in the demo and about 6.5 million total viewers, and “The Voice” grew to a 3.2 and nearly 11.7 million.

 

CBS was the outright winner among young adults on Tuesday for the first time this season, as “NCIS” ruled its hour and NBC’s “The Voice” came down a bit. ABC improved its fortunes considerably on the back half of the night with its David Blaine magic special.

According to preliminary national estimates from Nielsen, “NCIS” (3.0/9 in 18-49, 19.4 million viewers overall) was flat with last week and was the night’s No. 1 scripted program in 18-49 and the top draw among all shows in adults 25-54 (4.6/12) and total viewers. It was followed by “NCIS: Los Angeles” (2.5/7 in 18-49, 14.9 million viewers overall), which was up a tenth from last week and pulled a bit closer to “The Voice” in demos, and “Person of Interest” (2.0/6 in 18-49, 12.1 million viewers overall), which was in line with last week.

For the night, CBS led in adults 18-49, 25-54 and total viewers. NBC had won the season’s previous Tuesdays until last week, when it and the Eye tied.

For the Peacock last night, “The Biggest Loser” (1.8/5 in 18-49, 6.3 million viewers overall) was steady with last week, again beating the Fox comedies in 18-49. The weight-loss contest was followed by the live elimination of “The Voice” (3.1/8 in 18-49, 11.2 million viewers overall), which was down a few ticks from last week’s 3.4 for a Tuesday season low, but remained the night’s No. 1 show in the demo. And at 10 p.m., “Chicago Fire” (1.9/5 in 18-49, 7.4 million viewers overall) cooled some from last week’s strong return, finishing slightly behind “Person of Interest” in 18-49.

At ABC, “Marvel’s Agents of SHIELD” (2.3/x in 18-49, 6.8 million viewers overall) delivered its first week-to-week demo gain, rising a tick from last week and placing a solid second in the 8 o’clock hour to “NCIS”; it edged out the CBS vet in men 18-49. “The Goldbergs” continues to do OK for the Alphabet at 9 p.m. (1.6/4 in 18-49, 5.1¬†million viewers overall), rising about 40% above last year’s low-rated “Happy Endings” in the timeslot.

From 9:30 to 11 p.m., “David Blaine: Real or Magic” (2.5/7 in 18-49, 7.6 million viewers overall) won its 90-minute block with easily ABC’s best results of the season in the time period; a week ago, the combination of comedy “Trophy Wife” and the special “Scandal for Real” averaged a mere 0.9. And for the night, ABC tied with NBC for second in 18-49, posting its best Tuesday average since the premiere of “Agents of SHIELD” on Sept. 23.

At Fox, “Dads” (1.3/4 in 18-49, 3.2 million viewers overall) and “Brooklyn Nine-Nine” (1.5/4 in 18-49, 3.4 million viewers overall) edged up from last week while “New Girl” held steady (1.7/5 in 18-49, 3.3 million viewers overall) and edged back ahead of competing comedy “The Goldbergs.” Finishing the night for Fox, “The Mindy Project” (1.2/3 in 18-49, 2.4 million viewers overall) was down from last week and may have been impacted by a stronger ABC in the 9:30 p.m. half-hour with the magic special.

CW rested “The Originals,” but didn’t do much in its place with the special “iHeart Radio Album Release Party with Lady Gaga” (0.3/1 in 18-49, 0.9 million viewers overall). And with a softer lead-in, “Supernatural” (0.9/2 in 18-49, 2.0 million viewers overall) was down behind it.

Preliminary 18-49 averages for the night: CBS, 2.5/7; ABC and NBC, 2.3/6; Univision, 1.5/4; Fox, 1.4/4; CW and Telemundo, 0.6/2.

In total viewers: CBS, 15.5 million; NBC, 8.3 million; ABC, 6.9 million; Univision, 3.7 million; Fox, 3.1 million; CW and Telemundo, 1.4 million.

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