Exec to supervise acquisition of short-run programming based on books, historical events and more
CBS named Stacy Mandelberg to supervise limited series and event programs, the latest of the big broadcast networks to establish a supervisor for such stuff as specials and short-form series get more emphasis in the sector.
Mandelberg is to acquire, develop and supervise production of short-run programming based on books, historical events and what the Eye said was “original ideas with high-concept appeal.” She will report to both Nina Tassler, president of CBS Entertainment and David Stapf, president of CBS Television Studios.
On Friday, Fox named Jeni Mulein to oversee event series, such as a new limited-run of “24″ it has prepared for next summer. NBC, too, has put a new person in place to oversee new works in the genre. In June, the Peacock named ABC veteran Quinn Taylor to oversee longform programming, including movies and miniseries.
“We believe there is viewer demand for scripted projects, with built-in promotional appeal, that air over a few days, or maybe a couple weeks,” said Tassler, in a prepared statement. “It is programming that can complement our regular series and live event specials, and offer scheduling opportunities at various points of the year as an alternative to repeats.”
“There is a lot of interest – from writers, producers and actors – to tell shorter-form stories that make noise in the industry as well as on a network’s schedule,” said Stapf.
Mandelberg previously served as senior veep at Von Zerneck/Sertner Films, where she oversaw the development and production of series and movies for television with projects for TNT, Lifetime and ABC Family, as well as the mini-series “Category 7” for CBS.
Prior to those duties, she was executive producer of the Lifetime movie “Haunting Sarah” and a programming exec at Atmosphere Entertainment,