Brad Schwartz, a former programming exec at Fuse and marketing maven for MTV, has been named prexy of media and entertainment, overseeing programming, marketing, skedding and creative operations for the channel. He reports to TV Guide Net’s board of directors.
As part of the shuffle at channel, interim TV Guide president Dennis Miller will take on the new role of president of operations, running affiliate sales, finance and operational strategies. He and Schwartz will jointly oversee advertising sales.
“This partnership is all about improving a property that has tremendous potential it has yet to realize,” said CBS Corp. chief Leslie Moonves in announcing Schwartz’s appointment. “The key to that improvement will be growing the quality of the programming offered to the more than 80 million viewers who have access to TVGN.”
Added Lionsgate CEO Jon Feltheimer: “Brad is a gifted and astute young programming executive with a hip sensibility who knows how to create exciting branded content for an emerging channel.”
Schwartz most recently was senior veep of programming and operations for MSG Media’s music cabler Fuse. Before that he ran a group of music and pop culture cablers for Canada’s Bell Media, including MTV Canada and MuchMusic. He also worked for MTV in the U.S. as director of global marketing partnerships at MTV and began his career working for Lorne Michaels on “Saturday Night Live.”
The Schwartz and Miller appointments are a sign that CBS and Lionsgate are moving quickly to enhance the channel.
TV Guide Network’s board consists of Moonves, Feltheimer, Kelly Kahl, CBS’ senior exec VP of primetime, CBS’ chief financial officer Joe Ianniello, Lionsgate TV prexy Kevin Beggs and Lionsgate co-CFO Brian Goldsmith.