News arrived via 'Catfish: The TV Show' Facebook video
Show from Relativity TV follows Nev Schulman and Max Joseph as they help young people investigate whether their online love is really who they say they are. Since its launch on the network in 2012, “Catfish” has become a pop culture phenomenon, buoyed in part by its relevance to this year’s Manti Te’o scandal.
“Catfish” wrapped its season two run on Oct. 15 with a finale and reunion special that included a proposal.
News of the program’s renewal flew admittedly under the radar of this TV beat reporter, however — Nev and Max broke word of the season pickup last week on Facebook with a video where the pair yelled, “‘Catfish’ season three! Yay!”
(I have since “liked” the Facebook page.)
The move was yet another example of TV creatives targeting their loyal fan base when disseminating television news and updates. Castings, renewals and even cancellations have been tweeted by thesps on shows with rabid social media followings. Robin Williams was recently first to break news of “Crazy Ones’” full season pickup by CBS, ahead of the embargo time doled out by the flacks at the Eye.