Exec will also continue to run cabler's public affairs division

Danielle Carrig has been tapped senior VP of publicity and public affairs for Lifetime.

Based in Los Angeles, Carrig will oversee communications strategies for the Lifetime brands. Since 2009, she has led the cabler’s public affairs department and often worked on campaigns that promote women’s issues.

“Danielle’s new, expanded role at the helm of Lifetime’s public relations team comes at a critical time as we build on our offering of original programming in the coming year,” said Nancy Dubuc, president of entertainment and media for A+E Networks.

Before she began working in television, Carrig had extensive experience with nonprofit orgs, bringing light to several social issues.

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