Canada’s DHX Media has pacted with China Mobile Entertainment and Alebrije Entertainment for an SVOD edutainment channel on China-based online TV service provider PPTV to extend its reach into the market.
DHX, an indie producer, distrib and licensor of mostly tyke content, said the deal involves more than 900 episodes from series including “Arthur,” “Caillou,” “The Busy World of Richard Scarry,” “Care Bears,” “Madeline” and “Where on Earth is Carmen San Diego?”
PPTV has a registered user base of 300 million and PPLive is one of the largest over-the-top content distribution networks in the region.
DHX Media senior VP of distribution Josh Scherba said it was a significant push into the rapidly growing Chinese digital market.
“We already have a number of shows performing strongly on VOD platforms in the territory but this will add to the content available,” he said.