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‘American Idol’ Leveraging Social Media in Search for Next Show Tagline

Though the series still has a few months before its premiere, Fox’s “American Idol” is taking to Twitter and Facebook to select the official tagline for the singing competition’s 13th season. The tagline with the most votes on social media will appear throughout the “American Idol XIII” marketing campaign.

Host Ryan Seacrest promoted the tagline effort on his Twitter, encouraging his followers to “tweet back” with the hashtag they like best.

In addition to voting on Twitter, fans can vote for their favorite tagline at AmericanIdol.com, or on the program’s Facebook page. Voting will be open till Oct. 14.

“American Idol” returns to Fox’s lineup in January.

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