Exec now adds digital programming to responsibilities

Comedy Central is giving programming topper Kent Alterman a new title and added responsibility in the digital realm.

Alterman, who has been bumped up to president of content development and original programming, will now also oversee the net’s expanding nonlinear fare as well as Comedy Central Enterprises.

When asked about his excitement level regarding the promotion, Alterman told Variety: “Somewhere between the excitement level of Kobe Bryant in his post-game interviews this season and a 9-year-old schoolgirl at her first ballet recital, but closer to the 9-year-old girl.”

Ancillary fare, such as touring and consumer products, is under the Enterprises division. Enterprises VP Mitch Fried will now report to both Alterman and network president Michele Ganeless.

Alterman said the net will be more friendly to greenlighting digital-only projects now, rather than thinking mostly about digital offshoots of existing on-channel programs.

“We want to create original content for the digital world,” Alterman said. “We want to give things a digital start.”

Alterman said the success of “Tosh.0″ can be partly attributed to host Daniel Tosh’s success in drawing viewers to the show from his online endeavors. He also said the comedy duo Key & Peele were among those who have increased their fanbase through online offerings.

“He’s a genius at catalyzing his audience,” Alterman said of Tosh. “Because of that, the digital activity of the show actually went up between seasons.”

Net recently launched “Kroll Show,” which received strong traction — 1.8 million viewers over three episodes — in its premiere last week. On the same night, “Workaholics” drew 2.7 million over three telecasts for the second-half debut of its third season.

Alterman is also high on upcoming new series from Amy Schumer and Anthony Jeselnik, both of whom have gained exposure by appearing on the dais of Comedy Central’s recent roasts.

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