'Agents of SHIELD' Up, 'Rudolph' Shines

Holiday fave is the night's top draw in demos; 'Dancing With the Stars' finale is down 20%

UPDATE: In updated Nielsen national estimates released Wednesday afternoon, “Marvel’s Agents of SHIELD” was one of four programs adjusted up by a tenth. As a result, “SHIELD” (2.6/8 in 18-49, 9.69 million viewers overall) gained 8% week to week for a five-week demo high while drawing its second largest overall audience to date.

NBC’s “The Voice” (3.0/8 in 18-49, 10.35m) gained a tenth to tie CBS’ “Rudolph the Red-Nosed Reindeer” as the night’s No. 1 show in 18-49. CBS’ “Person of Interest” grew too (2.2/6 in 18-49, 11.89m), matching its top 18-49 rating since its season premiere. And at CW, “Supernatural” rose to a 1.1/3 in 18-49.

 

ABC rookie drama “Marvel’s Agents of SHIELD” on Tuesday edged up for a second straight week, perhaps benefiting from not having to face CBS monster “NCIS” for the first time. Still, CBS held the upper hand in that hour, and on the night, with holiday perennial “Rudolph the Red-Nosed Reindeer” leading the way.

According to preliminary national estimates from Nielsen, “Marvel’s Agents of SHIELD” averaged a 2.5 rating/7 share in adults 18-49 and 9.3 million viewers overall, up a tick for a second straight week and matching the show’s best demo score since Oct. 22. “SHIELD” finished second across the board to “Rudolph the Red-Nosed Reindeer” (3.0/9 in 18-49, 11.4 million viewers overall), which was Tuesday’s No. 1 show in 18-49 — matching last week’s “NCIS” score — as well as 25-54 (4.1/10).

In a rare pre-Thanksgiving airing, “Rudolph,” which has aired on CBS since 1972, was up across the board from last year, including by 11% in adults 25-54 (4.1 vs. 3.7).

CBS narrowly won the night in adults 18-49 while also leading in 25-54 and total viewers. It followed “Rudolph” with “NCIS: Los Angeles” (2.4/6 in 18-49, 12.2 million viewers overall), which was nearly on par with last week despite no “NCIS” lead-in. And closing the night, “Person of Interest” (2.1/6 in 18-49, 11.7 million viewers overall) was up a bit from last week.

At ABC, “Agents of SHIELD” was followed by the season finale of “Dancing With the Stars” (2.4/7 in 18-49, 14.6 million viewers overall), which was a close second to NBC for the 9-11 p.m. block in 18-49 while ruling as Tuesday’s most-watched program overall. “Dancing” was down 20% from its 2012 fall finale (3.0) but otherwise was able to stop the bleeding with this edition, which will finish about in line with last year.

At NBC, “The Biggest Loser” (2.0/6 in 18-49, 6.6 million viewers overall) and “Chicago Fire” (2.1/6 in 18-49, 7.0 million viewers overall) were up a bit from last week, but “The Voice” was down (2.9/8 in 18-49, 10.0 million viewers overall). The music contest hit a season low and may have been impacted by special competition from “Dancing With the Stars,” which it beat in all key demos.

Fox’s “Dads” (1.2/4 in 18-49, 3.2 million viewers overall) was down a tick from last week, while “Brooklyn Nine-Nine” held steady (1.5/4 in 18-49, 3.7 million viewers overall). From 9 to 10 p.m., “New Girl” (1.9/5 in 18-49, 3.5 million viewers overall) and “The Mindy Project” (1.4/4 in 18-49, 2.6 million viewers overall) were up week to week, and may have benefited from not facing any comedies on ABC in the hour.

At CW, “The Originals” (1.1/3 in 18-49, 2.3 million viewers overall) and “Supernatural” (1.0/3 in 18-49, 2.4 million viewers overall) delivered more good numbers, with the latter up from last week when it didn’t have “Originals” as a lead-in and drawing its largest audience since its season premiere. Compared to the same night a year ago, CW was up a big 80% in adults 18-34.

Preliminary 18-49 averages for the night: CBS, 2.5/7; ABC, 2.4/7; NBC, 2.3/7; Fox, 1.5/4; Univision, 1.3/4; CW, 1.1/3; Telemundo, 0.6/2.

In total viewers: ABC, 12.8 million; CBS, 11.8 million; NBC, 7.8 million; Univision, 3.4 million; Fox, 3.3 million; CW, 2.4 million; Telemundo, 1.3 million.

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