Advanced Advertising Company Simulmedia Closes $25M Funding Round

Valiant Capital joins roster of upstart firm's investors

In a signal of advertisers’ increased interest in advanced forms of television advertising, Simulmedia, a company specializing in so-called “targeted” TV advertising, said Tuesday it had closed a $25 million Series D round of funding led by new investor Valiant Capital.

Others participating include R&R Venture Partners, a new fund created by Dick Parsons and Ronald Lauder, and existing investors Avalon Ventures, Union Square Ventures, Time Warner Investments and Allen & Company.  Simulmedia said it had raised nearly  $59 million since its founding in 2009.

“The new funds will be used specifically to build out our technology, sales and service,” said Dave Morgan, Simulmedia’s founder and chief executive, in a prepared statement.  The company said it turned a profit for the first time this quarter.

Simulmedia helps advertisers better direct where their ads should appear, utilizing anonymous viewer data and other technologies. As more viewers make use of video on demand and streaming video delivered via the Internet, one theory posits that video advertising could be distributed based on new kinds of data to more discrete groups of audience, making TV commercials more relevant to an audience base likely to have more interest in what is being sold and promoted.

 

More TV

  • Rihanna France Concert Canceled

    Rihanna to Perform at Grammys With DJ Khaled and Bryson Tiller

    In a signal of advertisers’ increased interest in advanced forms of television advertising, Simulmedia, a company specializing in so-called “targeted” TV advertising, said Tuesday it had closed a $25 million Series D round of funding led by new investor Valiant Capital. Others participating include R&R Venture Partners, a new fund created by Dick Parsons and […]

  • Lori Mccreary and Gary Lucchesi PGA

    How Harvey Weinstein Drove the PGA to Combat Sexual Harassment on Set

    In a signal of advertisers’ increased interest in advanced forms of television advertising, Simulmedia, a company specializing in so-called “targeted” TV advertising, said Tuesday it had closed a $25 million Series D round of funding led by new investor Valiant Capital. Others participating include R&R Venture Partners, a new fund created by Dick Parsons and […]

  • Fox Orders Pilots From Lee Daniels,

    Fox Orders Pilots From Lee Daniels and Vali Chandrasekaran, Josh Safran, and Lil Rel Howery

    In a signal of advertisers’ increased interest in advanced forms of television advertising, Simulmedia, a company specializing in so-called “targeted” TV advertising, said Tuesday it had closed a $25 million Series D round of funding led by new investor Valiant Capital. Others participating include R&R Venture Partners, a new fund created by Dick Parsons and […]

  • ABC Logo

    ABC Orders Tim Doyle Comedy Pilot

    In a signal of advertisers’ increased interest in advanced forms of television advertising, Simulmedia, a company specializing in so-called “targeted” TV advertising, said Tuesday it had closed a $25 million Series D round of funding led by new investor Valiant Capital. Others participating include R&R Venture Partners, a new fund created by Dick Parsons and […]

  • TV Review: ‘Planet Earth: Blue Planet

    TV Review: ‘Planet Earth: Blue Planet II’ on BBC America

    In a signal of advertisers’ increased interest in advanced forms of television advertising, Simulmedia, a company specializing in so-called “targeted” TV advertising, said Tuesday it had closed a $25 million Series D round of funding led by new investor Valiant Capital. Others participating include R&R Venture Partners, a new fund created by Dick Parsons and […]

  • Jeff Zucker

    Jeff Zucker Has 'No Interest' In ESPN Job

    In a signal of advertisers’ increased interest in advanced forms of television advertising, Simulmedia, a company specializing in so-called “targeted” TV advertising, said Tuesday it had closed a $25 million Series D round of funding led by new investor Valiant Capital. Others participating include R&R Venture Partners, a new fund created by Dick Parsons and […]

More From Our Brands

Access exclusive content