ABC's 'The Chew' Cooking Up Ratings

This fall, the food-themed talkshow has had its best three weeks ever in key female demos

No returning series in any daypart is off to a hotter start this fall than ABC’s daytime talkshowThe Chew,” which gobbled up more series records in key demos last week.

Now in its third season, the food-themed program that replaced “All My Children” in 2011 averaged 2.6 million viewers for the week of Sept. 30-Oct. 4 — up 15% vs. the comparable week a year ago, according to Nielsen.

But it has really turned up the heat in target demos, establishing series highs last week in both women 18-34 (208,000) and women 18-49 (587,000). It was up year-over-year in these categories by 64% and 48%, respectively, and even outdrew the show that inspired it, ABC skedmate “The View.”

In women 18-49, “The Chew” has now delivered its three largest weekly audiences over the past three weeks.

Perhaps its best demo story, though, comes among the hard-to-reach females 12-24. It averaged 88,000 in this demo last week, more than double the 43,000 it drew this time a year ago.

Last Monday’s show, featuring ‘Mighty Meatless Meals,’ became the series’ No. 2 telecast of all time in women 18-49 (638,000), while Thursday’s telecast, featuring segments on how to ‘Jump Start Your Day,’ now stands third (621,000).

“The Chew” has been especially strong in its brief history before and during the holidays, boding well for its performance in the upcoming November sweep.

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