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ABC’s ‘General Hospital’ Leads Daytime Pack in Key Demo

It finishes on top in women 18-49 for second straight week; network's 'The Chew' hot too

General Hospital” may be daytime’s longest-running drama, but it’s showing no signs of slowing down.

For the week of Dec. 9-13, the ABC sudser ranked as the No. 1 program in daytime among women 18-49 — topping usual leader “The Young and the Restless” on CBS for a second straight week.

According to Nielsen estimates, “General Hospital” averaged 779,200 women 18-49, while “Young and the Restless” averaged 761,400. “Y&R,” which remains the most popular daytime drama overall, had won 349 of the previous 351 weeks in the demo heading into December, but has now dropped the month’s first two frames.

The back-to-back victories for “General Hospital” mark a first for the show since May 2007.

Powered by storylines including Robin’s return from the dead and the looming verdict for AJ’s murder trial, “GH” is also the daytime drama showing the most year-over-year growth. During the week of Dec. 9-13, it was up vs. the comparable frame a year ago by 28% in women 18-49 (779,200 vs. 610,000) and by 37% in women 25-54 (1.06 million vs. 774,000).

In total viewers, its three most recent weeks have been “General Hospital’s” most-watched weeks since late 2010. The show is on pace for its best season in seven years.

“GH,” the only remaining ABC daytime soap following the cancellations of “All My Children” and “One Live to Live,” celebrated its 50th anniversary earlier this year. It became the longest-running daytime soap a few years ago when CBS canceled “As the World Turns.”

ABC Daytime has also seen strong numbers of late for its cooking talk show “The Chew.” From Dec. 9-13, it established a series high in women 25-54 (774,000) for a second straight week, according to Nielsen.

And in total viewers, “The Chew” drew 2.94 million, meaning that its three most recent weeks have been its three most-watched since the show launched in September 2011.

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