Freshman comedies have shown promise for Alphabet in tough Tuesday slot
The Alphabet ordered the back-nine episodes of “Goldbergs” and “Trophy Wife” and also ordered four more episodes of Wednesday comedy “Super Fun Night.”
The Tuesday frosh laffers have performed respectably on a tough night for ABC against “NCIS: LA” competition on CBS and “The Voice” on NBC. The network gambled this year in fielding all new series on Tuesday. That strategy took a hit early on when 10 p.m. drama “Lucky 7” was axed after two low-rated airings.
The night’s 8 p.m. anchor “Marvel’s Agents of SHIELD” has done OK, especially when the L7 numbers are factored in. “Goldbergs,” from Sony Pictures TV, has averaged around 6 million viewers in live-plus-same day ratings. “Trophy Wife,” from ABC Studios, has averaged around 4.8 million.
“Trophy,” created by Emily Halpern and Sarah Haskins, and “Goldbergs,” from Adam Goldberg, have been among the season’s best-reviewed new comedies.
“Super Fun Night,” created by Rebel Wilson, who also stars, hails from Warner Bros. TV and Conan O’Brien’s Conaco banner. The show has been a modest performer despite the benefit of its “Modern Family” lead-in. But net execs remain high in Wilson’s potential.