the amazing race

The Eye leads the broadcast nets in key demos, total viewers; Fox's 'Family Guy' tops in 18-49

On another Sunday of ho-hum numbers all around for the broadcasters, CBS edged past ABC and Fox to win the night among young adults as “60 Minutes” and “Amazing Race” led their hours. Fox’s “Family Guy” squeaked past “Amazing Race” and ABC’s “Once Upon a Time” as the night’s top broadcast program in the 18-49 demo.

According to preliminary national estimates from Nielsen, “60 Minutes” (1.6 rating/5 share in adults 18-49, 10.1 million viewers overall) won its hour in 18-49 and 25-54 (2.3/6) and was Sunday’s No. 1 broadcast in total viewers; the newsmag benefited by airing in the hour following the CBS Sports special announced this year’s teams and seeds for the NCAA men’s basketball tournament.

As for the Eye’s entertainment programs, “Amazing Race” (2.2/6 in 18-49, 8.8 million viewers overall) was the top broadcast at 8 p.m. in 18-49 (tied with “Once Upon a Time”) and other categories. It, as well as 9-11 p.m. dramas “The Good Wife” (1.5/4 in 18-49, 9.0 million viewers overall) and “The Mentalist” (1.6/4 in 18-49, 9.8 million viewers overall) were in line with last week.

At ABC, “America’s Funniest Home Videos” (1.4/5 in 18-49, 6.2 million viewers overall) matched last week’s score, and 8 p.m. sophomore drama “Once Upon a Time” (2.2/6 in 18-49, 7.2 million viewers overall) was down a tick to tie its same-night series low; the fairytale drama, though, has been growing by larger percentages of late in DVR playback than it was at this time a year ago. “Revenge” (1.8/4 in 18-49, 6.5 million viewers overall) dropped 10% week to week but still ran second among the Big Four in 18-49 and first in 25-54 (2.4/5) for the 9 o’clock hour. And the 10 p.m. hour continues to be a problem spot for the Alphabet, as “Red Widow” (1.0/3 in 18-49, 4.4 million viewers overall) dipped a bit more to finish well behind both NBC and CBS.

Fox started the night lower than last week with a repeat “Bob’s Burgers” (0.7/2 in 18-49, 1.8 million viewers overall) and an original “The Cleveland Show” (1.2/4 in 18-49, 2.8 million viewers overall), which was down 25% (0.4) from the special first-run “American Dad” of last week. “The Simpsons” (2.1/6 in 18-49, 4.8 million viewers overall) was down a tick but competitive with ABC and CBS for the 8 o’clock half-hour, and a special “Cleveland Show” at 8:30 (1.8/5 in 18-49, 4.0 million viewers overall) matched last week’s delivery. “Family Guy” (2.3/6 in 18-49, 4.9 million viewers overall) was down 15% from last week but still led the broadcasters for the 9 o’clock half-hour in 18-49 as well as all younger demos, and a special “Bob’s Burgers” at 9:30 p.m. (1.6/4 in 18-49, 3.5 million viewers overall) dropped off as well but retained about the same percentage of its “Family Guy” lead-in as last week.

NBC was up week to week as a two-hour “Dateline” (1.3/4 in 18-49, 5.5 million viewers overall) improved nicely upon last week’s score for a repeat of “Celebrity Apprentice”; the newsmag matched its most recent Sunday outing of March 3. And from 9 to 11 p.m., “Apprentice” (1.8/5 in 18-49, 5.5 million viewers overall) held steady from last week and again won the 10 p.m. hour in 18-49 (as well as adults 25-54 this time).

Preliminary 18-49 averages for the night: CBS, 1.7/5; Fox, 1.6/5; ABC, 1.6/4; NBC, 1.5/4; Univision, 0.9/3.
In total viewers: CBS, 9.4 million; ABC, 6.1 million; NBC, 5.5 million; Fox, 3.7 million; Univision, 2.5 million.

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