Reality series adds twist to makeover genre
The Munich-based company, which is owned by ProSiebenSat.1, acquired worldwide distribution rights to the format from Seven Network.
The reality series features six couples putting their homes on the line for a life-changing prize: their entire mortgage will be paid off.
Each week, one couple hands over the keys to their home, having first set out some “house rules.” Their competitors then do a complete renovation in seven days, and a group of professionals, as well as the homeowners themselves, judge the result.
The Australian series grew audiences from its launch and provided an 88% increase across target demographics for its final week. A second season has been confirmed and is in production.
Henrik Pabst, senior VP format acquisitions at Red Arrow, said: “Bringing a killer twist to the makeover genre and a win-win situation for everyone involved, ‘House Rules’ swept the nation.”