You will be redirected back to your article in seconds

Mipcom: Red Arrow Adds ‘House Rules’ to Slate

Reality series adds twist to makeover genre

LONDON — Red Arrow Intl. has added Australia’s hit format “House Rules” to its sales slate at TV mart Mipcom, which runs Oct. 7-10 in Cannes.

The Munich-based company, which is owned by ProSiebenSat.1, acquired worldwide distribution rights to the format from Seven Network.

The reality series features six couples putting their homes on the line for a life-changing prize: their entire mortgage will be paid off.

Each week, one couple hands over the keys to their home, having first set out some “house rules.” Their competitors then do a complete renovation in seven days, and a group of professionals, as well as the homeowners themselves, judge the result.

The Australian series grew audiences from its launch and provided an 88% increase across target demographics for its final week. A second season has been confirmed and is in production.

Henrik Pabst, senior VP format acquisitions at Red Arrow, said: “Bringing a killer twist to the makeover genre and a win-win situation for everyone involved, ‘House Rules’ swept the nation.”

More TV

  • Scrips Discovery Partnership

    A Merger Between Scripps and Discovery Could Be a Smart Fit

    LONDON — Red Arrow Intl. has added Australia’s hit format “House Rules” to its sales slate at TV mart Mipcom, which runs Oct. 7-10 in Cannes. The Munich-based company, which is owned by ProSiebenSat.1, acquired worldwide distribution rights to the format from Seven Network. The reality series features six couples putting their homes on the […]

  • Harvey Weinstein

    TV Academy to Discuss Harvey Weinstein's Status at Thursday Night Meeting

    LONDON — Red Arrow Intl. has added Australia’s hit format “House Rules” to its sales slate at TV mart Mipcom, which runs Oct. 7-10 in Cannes. The Munich-based company, which is owned by ProSiebenSat.1, acquired worldwide distribution rights to the format from Seven Network. The reality series features six couples putting their homes on the […]

  • SCANDAL - ÒDay 101Ó - During

    'Scandal's' Tony Goldwyn on Citizen Fitz and His Mission to Save Olivia From Herself

    LONDON — Red Arrow Intl. has added Australia’s hit format “House Rules” to its sales slate at TV mart Mipcom, which runs Oct. 7-10 in Cannes. The Munich-based company, which is owned by ProSiebenSat.1, acquired worldwide distribution rights to the format from Seven Network. The reality series features six couples putting their homes on the […]

  • EMPIRE: Pictured L-R: Taraji P. Henson,

    TV Ratings: 'Empire' Slips to Series Low

    LONDON — Red Arrow Intl. has added Australia’s hit format “House Rules” to its sales slate at TV mart Mipcom, which runs Oct. 7-10 in Cannes. The Munich-based company, which is owned by ProSiebenSat.1, acquired worldwide distribution rights to the format from Seven Network. The reality series features six couples putting their homes on the […]

  • Marvel's The Punisher

    'Punisher' Netflix Series Sets Premiere Date

    LONDON — Red Arrow Intl. has added Australia’s hit format “House Rules” to its sales slate at TV mart Mipcom, which runs Oct. 7-10 in Cannes. The Munich-based company, which is owned by ProSiebenSat.1, acquired worldwide distribution rights to the format from Seven Network. The reality series features six couples putting their homes on the […]

  • NBCUniversal Brings in Formats VP Suzanne

    NBCUniversal Brings in International Formats VP Suzanne Kendrick (EXCLUSIVE)

    LONDON — Red Arrow Intl. has added Australia’s hit format “House Rules” to its sales slate at TV mart Mipcom, which runs Oct. 7-10 in Cannes. The Munich-based company, which is owned by ProSiebenSat.1, acquired worldwide distribution rights to the format from Seven Network. The reality series features six couples putting their homes on the […]

More From Our Brands

Access exclusive content