Mipcom: Red Arrow Adds 'House Rules'

Reality series adds twist to makeover genre

LONDON — Red Arrow Intl. has added Australia’s hit format “House Rules” to its sales slate at TV mart Mipcom, which runs Oct. 7-10 in Cannes.

The Munich-based company, which is owned by ProSiebenSat.1, acquired worldwide distribution rights to the format from Seven Network.

The reality series features six couples putting their homes on the line for a life-changing prize: their entire mortgage will be paid off.

Each week, one couple hands over the keys to their home, having first set out some “house rules.” Their competitors then do a complete renovation in seven days, and a group of professionals, as well as the homeowners themselves, judge the result.

The Australian series grew audiences from its launch and provided an 88% increase across target demographics for its final week. A second season has been confirmed and is in production.

Henrik Pabst, senior VP format acquisitions at Red Arrow, said: “Bringing a killer twist to the makeover genre and a win-win situation for everyone involved, ‘House Rules’ swept the nation.”

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