alvin and the chipmunks

Lagardere Ent. is giving up its animation banner Genao Prods.

Lagardere Entertainment, one of Gaul’s biggest media groups, is giving up its animation label Genao Prods, the shingle that’s developing such franchise-based toon skeins as “Alvin and the Chipmunks” and “Sonic Boom.”

The Paris-based conglom said it will now focus exclusively on fiction and factual content production.

Owned by Largardere since 2008, Genao – now re-named OuiDO Production — has developed “Alvin and the Chipmunks,” “Sony Boom” and “Mini Loup.”

“Alvin,” which is repped by PGS Ent. and co-produced by the brand’s right-holders Badgasarian Prods, was the most-watched program at Mipjunior, the two-day confab dedicated to children programming that ended on Sunday.  It’s been commissioned by M6.

“Sonic” has pre-bought to French channels Gulli and Canal J and Cartoon Network in the U.S.. It’s co-produced by Sega.

Meanwhile, “Mini Loup” has been commissioned by France Television.

Going forward, OuiDO Productions, the company has a packed slate including an adaptation of “Les Legendaires,” for commercial net TF1.

Lagardere Entertainment Rights, the Gallic group’s sales arm, will keep distribution rights to a number of Genao titles, notably “Linus et Boom,” “Scary Larry,” “Fish N’ Chips,” “Mini-Loup” and “Sonic Boom.”

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