In a nod to the consumer power of Hispanic auds, Bunim/Murray Prods. has launched division BMP Latin.
Julio Caro, former partner of Jennifer Lopez’s Nuyorican Prods., and Gabriela Cocco-Sanchez, former Phunware studio chief, will lead the division.
BMP Latin will focus on producing scripted and unscripted content for 18-34 Hispanic auds. In addition to creating new content, BMP Latin adapt its current unscripted formats for Spanish-speaking audiences in the U.S.
Bunim/Murray cites the “rapid growth” of the U.S. Hispanic population — specifically in the young demos that Bunim/Murray targets — as the catalyst for forming this new division.
Division already has TV projects in development with Paulina Rubio and Daddy Yankee. BMP Latin is also developing an English-language docuseries about Mexican Americans living in an affluent area of the San Fernando Valley.
“Our goal at BMP Latin is to be at the forefront of creating content that speaks directly to this audience,” Caro said. “This market is experiencing unprecedented growth, and now is the time to reach them with compelling, high-value programming.”
New arm of the reality shingle arrives after Bunim/Murray entered a partnership with Alchemy Networks, a YouTube net geared toward young African-American demos, late last year.