Target will not sell Beyonce’s new album because she released it online first, the company announced Monday.
“At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections,” Target spokesperson Erica Julkowski told Billboard. “While there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyonce’s new self-titled album ‘Beyonce.’”
Beyonce’s fifth studio album, dubbed “Beyoncé,” took the music industry by surprise last week when it dropped unexpectedly on iTunes.
Since then, it has sold 617,000 copies in the U.S. and 828,773 worldwide.
“Beyoncé” will be available at many other retail stores on Dec. 20.