Sony Music beefs up digital exec ranks

Ole Obermann and Mark Piibe to take on exec vp positions

Ramping up for an online future, Sony Music Entertainment has named Ole Obermann to the newly created position of executive vp, digital partner development and sales and hired former EMI Music exec Mark Piibe as executive vp, global business development and digital strategy.

In a memo to SME staffers, the company’s president of global digital business and U.S. sales Dennis Kooker, to whom both men report, said the appointments were made “in recognition of both the continued growth of our digital business, and of the expanding needs of our largest digital partners as they grow.”

London-based Obermann, who was previously senior vp of international at SME, will lead a team focused on working with its partners to grow business on a worldwide basis. He joined Sony Music in 2006 after working with Liquid Digital Media, Walmart.com and McKinsey and Company. He began his career at BMG Classics & Jazz as a marketing manager.

Piibe, who will be based in New York, will be charged with developing new digital business partners and negotiating digital deals. He spent the last five years at EMI as executive vp of global business development. He was formerly senior vp and head of content at digital music firm MusicGremlin and associate general counsel at the original Napster. He holds a law degree from McGill University, and was an associate at the New York firm of Arnold & Porter.

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