Beyoncé’s new album that surprised the Internet Dec. 13 has shattered iTunes records, becoming the fastest selling album ever on the iTunes Store.
Apple announced today that Beyoncé’s self-titled fifth studio solo album sold 828,773 copies in only its first three days on sale, and was number one in 104 counties. It also broke US first week sales records with 617,213 albums sold domestically.
“Beyoncé” includes 14 new songs and 17 videos and is available only by iTunes. There were also no options for a la carte singles — fans had to purchase the entire album or nothing at all. The pop star created a social media frenzy when she dropped the news to her legion of fans via Instagram on midnight Friday with zero prior marketing or hype, the entire project kept completely secret.
Along with the iTunes records, the numbers also makes her the highest-debuting female artist of this year, beating No. 2 Katy Perry, whose “Prism” album debuted to 286,000. The unconventional release was also a huge success compared to Beyoncé’s last effort: “4,” released in July 2011, sold only 310,00 copies in its first seven days.