“Nothing to Hide,” the Off Broadway magic show directed by Neil Patrick Harris, has recouped its $400,000 capitalization in eight weeks, according to producers.
That $400,000 price tag is barely a drop in the bucket for Broadway (much less Hollywood), but in Off Broadway theaters, where revenue is strictly limited by smaller seating capacities (and therefore reduced ticket inventories), recoupment tends to be viewed as something of an achievement. It took long-running Off Broadway musical “Altar Boyz” some three years to recoup, and the buzzmagnet revival of “Our Town” needed its entire 20-month run to make it into the black.
For consumers, Off Broadway shows can get lost in the shadow of the 800-pound gorilla of Broadway, which tends to attract most of the press attention and benefits from significantly larger ad budgets. The attachment of Harris helped “Nothing to Hide” overcome some of the publicity obstacles, and the relatively low running costs of the two-man show also aided in speeding recoupment.
Produced by Werner Entertainment and Ostar Prods., “Nothing to Hide” stars Helder Guimaraes and Derek DelGaudio in a sleight-of-hand showcase entirely centered on card tricks. Unlike on Broadway, Off Broadway ticket revenue isn’t reported publicly, but reps for “Nothing to Hide” said the show’s cume has topped $1 million in the 150-seat Romulus Linney Courtyard, the theater that the show’s commercial producers are renting from Off Broadway’s nonprofit Signature Center.
“Nothing to Hide” is now skedded to play through Jan. 18.