Veteran producer Edmund Gaynes to shepherd Off Broadway titles to the road
Longtime Off Broadway producer Edmund Gaynes has hung out a new shingle, launching Gaynes Theatrical Booking to rep Off Broadway touring properties.
The road market for Off Broadway shows is in general far less lucrative than the more prominent one for Broadway fare, but with lower costs on the road than in New York, a comparable gross can yield a better net when a show’s on tour. Gaynes’ new firm aims to take advantage of the same nook of opportunity targeted by, for instance, the competing legit incarnations of “50 Shades of Gray.”
The titles on the company’s roster include “Black Angels of Tuskegee,” which has carved out a three-year-plus niche for itself performing once a week Off Broadway; “Rain Pryor’s Fried Chicken and Latkes,” which recently wrapped up a yearlong run; “Danny and Sylvia: The Danny Kaye Musical,” which ran for three years; plus “My Big Gay Italian Wedding,” “Cougar the Musical,” “The Wonderful Wizard of Song: The Harold Arlen Musical” and “It’s Just Sex,” all still running.
Edmund Gaynes Theatrical Booking, located in midtown Manhattan, will also handle licensing for some titles including “Danny and Sylvia.”
Gaynes is a longtime producer who has backed a number of titles that have managed to find longstanding footholds Off Broadway, a market that most producers agree is a tough one. His Off Broadway credits include “Black Angels,” “Fried Chicken and Latkes” and “Danny and Sylvia,” as well as the well-reviewed “Zero Hour.”