You will be redirected back to your article in seconds

Broadway’s Beth Williams Launches Grove Entertainment

Production company will develop new work and offer legit consulting and exec producer services

Beth Williams, currently CEO of Key Brand Entertainment’s theater division, will hang out her own shingle, launching a new production company called Grove Entertainment starting next year.

Grove will assume control of a number of the theatrical projects that Williams has been working on at Key Brand as supervisor of  Broadway Across America, the Key Brand-owned legit producing and presenting network that reaches some 40 markets around the country.  The list of titles to follow Williams to Grove remains to be locked, but brewing tuners on BAA’s slate, including “Little Miss Sunshine” (beginning previews next month at Off Broadway’s Second Stage Theater) and “Tuck Everlasting,” are among those that could migrate.

At Grove, Williams also will offer theatrical consulting and exec producer services while continuing to develop new stage projects.

Williams, a former Clear Channel legit exec, joined Key Brand in 2007 soon before the company acquired Live Nation’s theatrical biz. She’s overseen BAA for the last four years, during which time the company has served as a producer on shows including “How to Succeed in Business Without Really Trying,” “Promises, Promises,” “Million Dollar Quartet” and “Hands on Hardbody,” among several others.

BAA currently has ten new musicals in development, and Williams will remain affiliated with Key Brand as a consultant through 2014. She’ll open the new Grove Entertainment office in New York Jan. 1.

More Legit

  • My Fair Lady review

    Broadway Review: 'My Fair Lady'

    Beth Williams, currently CEO of Key Brand Entertainment’s theater division, will hang out her own shingle, launching a new production company called Grove Entertainment starting next year. Grove will assume control of a number of the theatrical projects that Williams has been working on at Key Brand as supervisor of  Broadway Across America, the Key […]

  • Tony Awards: Sara Bareilles, Josh Groban

    Sara Bareilles, Josh Groban to Host 2018 Tony Awards

    Beth Williams, currently CEO of Key Brand Entertainment’s theater division, will hang out her own shingle, launching a new production company called Grove Entertainment starting next year. Grove will assume control of a number of the theatrical projects that Williams has been working on at Key Brand as supervisor of  Broadway Across America, the Key […]

  • New York Mayor's Office women

    New York Mayor's Office Details New $5 Million Women's Fund for Film, Theater

    Beth Williams, currently CEO of Key Brand Entertainment’s theater division, will hang out her own shingle, launching a new production company called Grove Entertainment starting next year. Grove will assume control of a number of the theatrical projects that Williams has been working on at Key Brand as supervisor of  Broadway Across America, the Key […]

  • Tina review

    West End Review: Tina Turner Musical 'Tina'

    Beth Williams, currently CEO of Key Brand Entertainment’s theater division, will hang out her own shingle, launching a new production company called Grove Entertainment starting next year. Grove will assume control of a number of the theatrical projects that Williams has been working on at Key Brand as supervisor of  Broadway Across America, the Key […]

  • Jamie Parker Harry Potter

    Stagecraft Podcast: 'Cursed Child's' Jamie Parker on Joining the 'Harry Potter' Universe

    Beth Williams, currently CEO of Key Brand Entertainment’s theater division, will hang out her own shingle, launching a new production company called Grove Entertainment starting next year. Grove will assume control of a number of the theatrical projects that Williams has been working on at Key Brand as supervisor of  Broadway Across America, the Key […]

  • 2018 National Playwrights Conference

    Beth Henley, J.T. Rogers and Sarah DeLappe Set for 2018 O'Neill Playwrights Conference

    Beth Williams, currently CEO of Key Brand Entertainment’s theater division, will hang out her own shingle, launching a new production company called Grove Entertainment starting next year. Grove will assume control of a number of the theatrical projects that Williams has been working on at Key Brand as supervisor of  Broadway Across America, the Key […]

  • Love Never Dies - Utica, NY

    Could 'Love Never Dies' Live Again on Broadway?

    Beth Williams, currently CEO of Key Brand Entertainment’s theater division, will hang out her own shingle, launching a new production company called Grove Entertainment starting next year. Grove will assume control of a number of the theatrical projects that Williams has been working on at Key Brand as supervisor of  Broadway Across America, the Key […]

More From Our Brands

Access exclusive content