Broadway’s Beth Williams Launches Grove Entertainment

Beth Williams Grove Broadway Across America

Production company will develop new work and offer legit consulting and exec producer services

Beth Williams, currently CEO of Key Brand Entertainment’s theater division, will hang out her own shingle, launching a new production company called Grove Entertainment starting next year.

Grove will assume control of a number of the theatrical projects that Williams has been working on at Key Brand as supervisor of  Broadway Across America, the Key Brand-owned legit producing and presenting network that reaches some 40 markets around the country.  The list of titles to follow Williams to Grove remains to be locked, but brewing tuners on BAA’s slate, including “Little Miss Sunshine” (beginning previews next month at Off Broadway’s Second Stage Theater) and “Tuck Everlasting,” are among those that could migrate.

At Grove, Williams also will offer theatrical consulting and exec producer services while continuing to develop new stage projects.

Williams, a former Clear Channel legit exec, joined Key Brand in 2007 soon before the company acquired Live Nation’s theatrical biz. She’s overseen BAA for the last four years, during which time the company has served as a producer on shows including “How to Succeed in Business Without Really Trying,” “Promises, Promises,” “Million Dollar Quartet” and “Hands on Hardbody,” among several others.

BAA currently has ten new musicals in development, and Williams will remain affiliated with Key Brand as a consultant through 2014. She’ll open the new Grove Entertainment office in New York Jan. 1.

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