Broadway veteran Tom Viertel has been tapped to run the Commercial Theater Institute, the training program for commercial theater producers run by the Theater Development Fund (TDF) and the Broadway League.
Viertel, whose Main Stem credits include “Hairspray,” “The Producers” and the most recent Broadway revivals of “A Little Night Music” and “Company,” steps into the role of CTI exec director following the exit of Jed Bernstein, the commercial producer (and former head of the League) who was named the new president of Lincoln Center in May.
CTI, launched in 1981 by founder Frederic B. Vogel, currently operates three-day and fourteen-week seminars as well as other classes and webinars with the aim of training the next gen of stage producers. Legiters who have participated in CTI programs include Stuart Thompson (“Waiting for Godot/No Man’s Land”), Kevin McCollum (“Motown”), David Binder (the upcoming “Hedwig and the Angry Inch”) and Jill Furman (“In the Heights”), among others.
Viertel is also the co-owner of midtown cabaret space 54 Below, along with frequent producing partners Richard Frankel, Steven Baruch and Marc Routh. He’s a member of the exec committee and the government relations committee at the League, the trade association of Broadway producers and presenters, as well as board chair of the Eugene O’Neill Theater Center.