Legit Box Office: ‘Matilda,’ ‘Annie,’ ‘Cinderella’ Have a Ball

Lilla Crawford in "Annie." Joan Marcus

Tom Hanks starrer 'Lucky Guy' also had strong ticket sales

Lucky Guy,” the Tom Hanks starrer that recently began perfs on Broadway, pulled in more than $1 million from just seven perfs in Week 41 (March 4-10), but girl power, from young-femme magnets “Cinderella,” “Annie” and “Matilda,” had more of an effect on the B.O.

“Cinderella” ($1,107,158) jumped above the $1 million mark, fueled by the strength of the title, affection for the Rodgers and Hammerstein score, and media attention over its opening, which yielded a mixed bag of reviews.

Meanwhile, “Matilda” ($634,789 and 96% capacity auds for six previews), the much-lauded Brit hit based on the Roald Dahl tale, debuted with a notably robust tally for a new musical with a title that, in terms of name recognition among American auds, doesn’t hold a candle to “Cinderella” or “Annie.”

Overall Broadway attendance was up only about 4,500 to 196,604, but sales increased $1.1 million to $18.1 million for the 23 shows running.

The 18 musicals grossed $15,322,415 for 84.7% of the Broadway total, with attendance of 163,309 and an average paid admission of $93.82.

The five plays grossed $2,763,168 for 15.3% of the Broadway total, with attendance of 33,295 and an average paid admission of $82.99.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety

Loading