Though newbie distrib A24 and Annapurna Pictures had previously preemed Harmony Korine’s feverish Floridian bacchanal “Spring Breakers” on this year’s festival circuit – including a few nights ago at SXSW – they saved plenty for the L.A. preem at the Cinerama Dome.
Later, stars James Franco, Selena Gomez and Vanessa Hudgens each led their posse through the packed afterparty at the Emerson Theater, where guests included shock rocker Marilyn Manson, actor-director Casey Affleck and Oliver Luckett, the mad data scientist behind Hollywood’s go-to social-media shop theAudience. Guests with prop guns and costume gold grills filmed “Spring Breakers”-themed videos that were instantly transferred to printed flip-books, while smokers jammed the outdoor patio across from the neon glare of a real pawn shop that lent authenticity to the theme.
“Only Harmony could bring this eclectic group of people together in one room,” said A24’s David Fenkel. “The movie seems to have hit on something in the zeitgeist and we are excited for the rest of the country to now watch it and debate about it.”