The campaign had reached $1.03 million as of 3:40 p.m. PDT.
Braff also wrote, directed and starred in 2004’s “Garden State.” He was most recently seen in Sam Raimi’s “Oz the Great And Powerful.”
Braff will portray a struggling actor, husband and father trying to find his identity and purpose at age 35. He winds up trying to home school his two children when his father can no longer afford to pay for private school and the only available public school is on its last legs.
Producers hope to shoot the film in Los Angeles in the summer. The donor incentives include copies of the script, access to weekly behind-the-scenes video, invitations to the premiere and a speaking role in the film.
Braff noted that 10% of the films at the recent Sundance Film Festival had Kickstarter money.
“Social media has begun to give content creators a chance to appeal directly to their fan base and say, ‘I wanna make something for you, but I’m gonna need your help,’ ” he said. “The supporters of mine across the globe who back this film project will not only get to see something that wouldn’t have been made otherwise, but they’ll get to do so knowing they made it happen.”