Why ‘White House Down’ Doesn’t Measure Up for Channing Tatum

“White House Down” (Sony)

Sony pic could end star's impressive streak of $100 mil-plus grossers

The pretty-boy image of Channing Tatum may have gotten its first major box office blemish.

White House Down,” Sony’s big-budget action film from helmer Roland Emmerich, starring Tatum and Jamie Foxx, failed to excite audiences this weekend, grossing just $25.7 million from 3,222 domestic locations. That’s a troubling start considering the film cost upwards of $150 million (not including worldwide marketing).

SEE MORE: ‘White House Down’ Can’t Stand ‘The Heat,’ But ‘Monsters U’ Wins

But it’s an especially tough pill to swallow for Tatum, who has had a string of recent hits, including “G.I. Joe: Retaliation,” “21 Jump Street,” “The Vow” and “Magic Mike.” In fact, every major studio film that Tatum has toplined since 2011 has gone on to gross more than $100 million at the domestic box office.

It seems “White House Down” may end that streak for the hunky star.

In order for “White House Down” to reach nine figures (achieving an ambitious four-times multiple), the film will have to successfully maneuver through a competitive holiday period that’s already crowded with holdovers, not to mention new tentpoles — “The Lone Ranger” and “Despicable Me 2” — entering the market.

As an appropriate comparison, “Magic Mike,” which Tatum also produced, bowed this same frame last year, with $39 million. And while that film benefited from the “girls-night-out” mid-week phenomenon, it saw only a three-times multiple, grossing $113 million domestically. (That still was an awesome outcome for the $7 million film.)

SEE MORE: Roland Emmerich Again Bets the ‘House’

Surprisingly though, “White House Down” skewed only 51% male, with over-25 auds contributing 61% of the opening gross. Pic received a solid ‘A-‘ CinemaScore rating.

Prior to 2011, Tatum starred in “Dear John” with Amanda Seyfried. That film, which grossed more than $80 million domestically, helped jump start Tatum’s career as a leading male star. Yet, Tatum was unable to save Focus Features’ swords-and-sandals epic, “The Eagle,” from flopping with just $19 million Stateside.

Sony begins rolling out “White House Down” internationally starting mid-July in Russia.

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