Ups and downs of building Brazil’s film biz

RioFilme @ 20

Two decades of shifting partnerships and alliances — and a reboot that led to rapid growth:

1990

• Brazil’s federal government axes state film agency Concine (1976-90) and state distribution company Embrafilme (1969-90).

• Brazilian film production implodes.

1992

• Rio council founds RioFilme, Brazil’s first municipally owned distributor.

• Founding supporters include helmer Nelson Pereira dos Santos.

1992-93

• Under first prexy, producer Mariza Leao, RioFilme starts to lead the recovery (known as the “retomada”) of Brazilian cinema.

• Distributes three films in 1992 and four in 1993.

1993-94

• Filmmaker Paulo Sergio de Almeida takes the reins at RioFilme, boosting investment in projects lensed in Rio.

1995-2000

• Film critic Jose Carlos Avellar consolidates RioFilme’s position as a domestic “major,” securing a higher operating budget and increasing production investment.

• Shingle expands into domestic homevid.

• Training initiatives like Sundance/RioFilme Screenwriter’s Lab, are launched.

• Walter Salles’ “Central Station” garners 1.6 million admissions, ushering in a new era for Brazilian cinema. • Other titles include Sandra Werneck’s romantic comedy “Little Book of Love” and Salles’ “Foreign Land.”

2000-03

• New prexy, diplomat Arnaldo Carrilho, increases support for docu features, which soon represent 40% of films distribbed by RioFilme.

• Operating budget jumps from $2.45 million in 2001 to $6.9 million in 2002.

• Key titles include Claudio Assis’ “Mango Yellow.”

• Intl. DVD collections are launched.

2003-2008

• Actor Jose Wilker appointed head of RioFilme.

• Rio mayor Cesar Maia slashes funding and operating budget slumps to $0.5 million by 2008.

• RioFilme concentrates on docus and low-budget auteur fare, and in 2008, represents less than 0.5% of the box office for Brazilian films, with 27,824 spectators.

2009-present

• Rio mayor Eduardo Paes greenlights RioFilme revamp, appoints Sergio Sa Leitao and increases budget tenfold — to $5.5 million in 2009, rising to $25 million by 2012.

• Early hits include “In Therapy” (2009) with an $8.5 million B.O. RioFilme embraces theater-building, community initiatives and mainstream films.

RioFilme @ 20
RioFilme fuels Brazilian biz | Big players take control of market | Ups and downs of building biz | Duo helps industry develop | RioFilme’s slate

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading