You will be redirected back to your article in seconds

Universal licensing unit turns Ugly

Studio to rep Uglydoll franchise across all digital platforms

Universal is getting uglier.

Universal Partnerships & Licensing has inked a deal with Pretty Ugly to rep the company’s Uglydoll franchise of characters across all digital platforms. That includes interactive games, apps, widgets and virtual goods.

Deal to rep another company’s characters in such a manner is a first for U and could grow into a significant new revenue opportunity for the studio.

But the studio already has a tie to the Uglydolls, with Chris Meledandri’s Illumination Entertainment developing an animated film around the characters. UP&L has successfully turned Illumination family films like “Despicable Me,” “Hop” and “The Lorax,” and some of the studio’s properties like “Scarface” into popular digital spinoffs through social games on Facebook, for example.

Uglydolls will now enable UP&L to flex those same digital muscles for another company’s franchise.

“Uglydoll is a beloved brand and a household name around the globe,” said Stephanie Sperber, president, Universal Partnerships & Licensing. “The unique world in which these distinctive characters exist will translate perfectly across digital platforms and our goal will be to find digital creative partners committed to maintaining the Uglydoll voice and staying true to the Uglydoll’s core independent spirit.”

The Uglydoll characters were created by the husband and wife artist team of David Horvath and Sun-Min Kim in 2001.

More Film

  • 'The Party's Just Beginning' Review: Karen

    Tribeca Film Review: 'The Party's Just Beginning'

    Universal is getting uglier. Universal Partnerships & Licensing has inked a deal with Pretty Ugly to rep the company’s Uglydoll franchise of characters across all digital platforms. That includes interactive games, apps, widgets and virtual goods. Deal to rep another company’s characters in such a manner is a first for U and could grow into […]

  • Kin James Franco

    'Kin' First Trailer Shows a Villainous James Franco in Sci-Fi Thriller

    Universal is getting uglier. Universal Partnerships & Licensing has inked a deal with Pretty Ugly to rep the company’s Uglydoll franchise of characters across all digital platforms. That includes interactive games, apps, widgets and virtual goods. Deal to rep another company’s characters in such a manner is a first for U and could grow into […]

  • Taron Egerton Jamie Foxx

    Taron Egerton-Jamie Foxx's Tights-Free 'Robin Hood' Closes CinemaCon

    Universal is getting uglier. Universal Partnerships & Licensing has inked a deal with Pretty Ugly to rep the company’s Uglydoll franchise of characters across all digital platforms. That includes interactive games, apps, widgets and virtual goods. Deal to rep another company’s characters in such a manner is a first for U and could grow into […]

  • Tribeca Film Festival Awards 2018: 'Diane,'

    Jeffrey Wright, Alia Shawkat, 'Diane' Win Awards at Tribeca Film Festival

    Universal is getting uglier. Universal Partnerships & Licensing has inked a deal with Pretty Ugly to rep the company’s Uglydoll franchise of characters across all digital platforms. That includes interactive games, apps, widgets and virtual goods. Deal to rep another company’s characters in such a manner is a first for U and could grow into […]

  • Armando Iannucci

    'Veep' Creator Armando Iannucci to Direct 'In Too Deep' for Levantine Films (EXCLUSIVE)

    Universal is getting uglier. Universal Partnerships & Licensing has inked a deal with Pretty Ugly to rep the company’s Uglydoll franchise of characters across all digital platforms. That includes interactive games, apps, widgets and virtual goods. Deal to rep another company’s characters in such a manner is a first for U and could grow into […]

  • Blake Jenner’s Film ‘Billy Boy’ Gets

    Blake Jenner’s Film ‘Billy Boy’ Gets Release Date, Trailer (Watch)

    Universal is getting uglier. Universal Partnerships & Licensing has inked a deal with Pretty Ugly to rep the company’s Uglydoll franchise of characters across all digital platforms. That includes interactive games, apps, widgets and virtual goods. Deal to rep another company’s characters in such a manner is a first for U and could grow into […]

More From Our Brands

Access exclusive content