Julianne Hough Curve Universal
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Iain Softley will direct

Continuing a healthy relationship that has already produced one hit with “The Purge,” Universal Pictures has come on to the Blumhouse production “Curve” starring Julianne Hough.

“The Skeleton Key” helmer Iain Softley will helm the pic.

Story follows a young bride-to-be who is trapped in her overturned car off a deserted highway after deliberately crashing it in an attempt to escape a charming, predatory hitchhiker.

Universal is distributing with Jason Blum producing through his Blumhouse Productions along with Jaume Collet-Serra, Julie Yorn and Juan Sola. Erik Olsen, JC Spink and Stephen L’Heureux are exec producing.

Lee Patterson is doing a rewrite on the script with the original draft coming from Kimberly Lofstrom Johnson. Exec VP of production Scott Bernstein will oversee the project for Universal.

Blumhouse is riding a hot streak with FilmDistrict’s “Insidious: Chapter 2″ bringing in more than $40 million at the box office in its first weekend.

Hough’s latest pic “Paradise,” which also stars Russell Brand, preemed at Toronto and she was also recently seen in the Relativity drama “Safe Haven.”

She is repped by CAA and Faculty Management. Softley is repped by WME and and Jenne Casarotto in the U.K.

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