Hollywood toasts Hilfiger showroom

It was a night of fashion fused with entertainment at Wednesday’s opening of Tommy Hilfiger West Coast Flagship at 157 Robertson Blvd. in WeHo.

Tommy Hilfiger said his store is an important step in reestablishing the brand in the L.A. market.

“Hollywood is part of America,” Hilfiger said. “It’s about pop culture and the movement of today. And I really believe being in the heart of it works perfect for our brand.”

The star-studded opening brought out Jessica Alba, Drew Barrymore, Darren Criss, Julianne Hough and Olympian Nathan Adrian. Reporters on the red carpet couldn’t help but ask whom they were wearing. “Uh, Tommy Hilfiger,” Alba deadpanned.

The event also honored Tommy Hilfiger Foundation’s partnership with P.S. Arts, which brings arts education to schools in the L.A. area.

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