Strong prospects for international markets
SUNDAY UPDATE –
In a sign of powerful international prospects for “The Hunger Games: Catching Fire,” the sequel has launched impressively with $6.3 million at 962 screens in its first weekend in Brazil — more than double last year’s opening of “The Hunger Games.”
Lionsgate noted that measured in local currency, the increase was nearly triple because of a 28% devaluation.
It’s the first market to release “Catching Fire,” with Jennifer Lawrence (pictured above with Josh Hutcherson) reprising her role as Katniss Everdeen. The Brazilian figure portends a far stronger foreign take for the second film.
“The Hunger Games” took in $409 million in the U.S., or nearly 60% of its worldwide total of $691 million. The sequel is expected to take in far more internationally than the $283 million foreign cume for “The Hunger Games” as international moviegoers become more familiar with the books and movies.
Alan Gould, an analyst with Evercore, has predicted that the worldwide gross for “Catching Fire” will be $950 million — $375 million domestically and $575 million internationally.
The Brazilian total for “The Hunger Games” was $10 million. Brazil has been one of the most explosive growth markets in recent years.
Due to a local holiday, “Catching Fire” is opening in Brazil a week ahead of its Nov. 22 launch in the U.S. and 65 other foreign markets.
“Catching Fire” is directed by Francis Lawrence and based on Suzanne Collins’ dystopian book trilogy. The sequel starts with Katniss Everdeen and Peeta Mellark (Hutcherson) embarking on a victors’ tour after winning the 74th Hunger Games.