Box Office: ‘The Great Gatsby’ Swings $3.25 Million Thursday

great gatsby

The Great Gatsby’s” box office party has officially begun.

Warner Bros.’ adaptation of the classic novel grossed $3.25 million in Thursday latenight shows, prior to its official launch Friday.

SEE ALSO: ‘Gatsby’ Marketing Campaign Keeps Eye on the Prize

“Gatsby,” helmed by Baz Luhrmann, reps one of the few female-targeted pics in a summer full of male-driven action tentpoles. The Leonardo DiCaprio-starrer is poised for nearly $40 million this weekend and is expected to come in at No. 2 behind Disney/Marvel’s “Iron Man 3.”

Produced for over $100 million, “Gatsby” was initially scheduled to open over Christmas before WB pushed back its release.

Warners insiders had the adaptation of F. Scott Fitzgerald’s classic novel pegged for a domestic cume of $100 million but the PG-13 pic should exceed that figure, according to early tallies.

The Great Gatsby,” shot in Australia, opens the Cannes Film Festival next week.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading