Box Office: ‘The Great Gatsby’ Swings $3.25 Million Thursday

great gatsby

The Great Gatsby’s” box office party has officially begun.

Warner Bros.’ adaptation of the classic novel grossed $3.25 million in Thursday latenight shows, prior to its official launch Friday.

SEE ALSO: ‘Gatsby’ Marketing Campaign Keeps Eye on the Prize

“Gatsby,” helmed by Baz Luhrmann, reps one of the few female-targeted pics in a summer full of male-driven action tentpoles. The Leonardo DiCaprio-starrer is poised for nearly $40 million this weekend and is expected to come in at No. 2 behind Disney/Marvel’s “Iron Man 3.”

Produced for over $100 million, “Gatsby” was initially scheduled to open over Christmas before WB pushed back its release.

Warners insiders had the adaptation of F. Scott Fitzgerald’s classic novel pegged for a domestic cume of $100 million but the PG-13 pic should exceed that figure, according to early tallies.

The Great Gatsby,” shot in Australia, opens the Cannes Film Festival next week.

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  1. wisdomchild says:

    PEEEEE-YOUUUUU! Of all the great twenties jazz, early blues,and other great music which could be updated, resurrected, or revived the promoters of this film chose the irrelevant, kitschy,potty mouthed, rap soundtrack for a movie about a totally different culture, era, and genre, just to pander to people that they assume are as ignorant of literature, and history as they are.When a different period in history even, in books is portrayed inaccurately, it teaches people a distorted view of what was or happened then. And It launches the arrow of historical understanding askew, thus landing the results for understanding the future, by the results of things past in the wrong place.AND audiences will know,this even the kids these promoters are trying to appeal to, ’cause guess what, when a movie’s about a great book,people will read the book.and study the setting of it. If it deviates too much they will hold their noses, noses and call out in a pinched voice, “Stinkeroo!

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