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Box Office: ‘The Great Gatsby’ Swings $3.25 Million Thursday

The Great Gatsby’s” box office party has officially begun.

Warner Bros.’ adaptation of the classic novel grossed $3.25 million in Thursday latenight shows, prior to its official launch Friday.

SEE ALSO: ‘Gatsby’ Marketing Campaign Keeps Eye on the Prize

“Gatsby,” helmed by Baz Luhrmann, reps one of the few female-targeted pics in a summer full of male-driven action tentpoles. The Leonardo DiCaprio-starrer is poised for nearly $40 million this weekend and is expected to come in at No. 2 behind Disney/Marvel’s “Iron Man 3.”

Produced for over $100 million, “Gatsby” was initially scheduled to open over Christmas before WB pushed back its release.

Warners insiders had the adaptation of F. Scott Fitzgerald’s classic novel pegged for a domestic cume of $100 million but the PG-13 pic should exceed that figure, according to early tallies.

The Great Gatsby,” shot in Australia, opens the Cannes Film Festival next week.

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