“I’m bringing people to Kickstarter who never even heard of Kickstarter,” he said in an interview with FilmCourage.com. “I’m talking [about] a lot of people of color who’ve never heard of Kickstarter, who’ve never made a pledge on Kickstarter. I really think it’s a fallacy, it’s a misconception, and it’s just plain-out wrong, with a capital W, that because someone puts $5 on my film, that was $5 that a young filmmaker was going to get.”
About half the funds have come from 17 pledges of $10,000 in exchange for dinner and a courtside seat with Lee at a Knicks game, or $170,000. The campaign also generated $45,000 via nine pledges of $5,000 in exchange for being named an associate producer.
Lee has only described the film as being focused on human beings who are addicted to blood.